I started with CVEA in January 2026.
In my first attempt at branding the Annual Meetings for the two districts we serve, we saw an almost 50% increase in attendance due to marketing.
Below are some of my favorite snippets from the campaign. 
The problem before I arrived was the graphics felt overwhelming. Too much data and padding - not enough clarity.
Currently people want to know all the information ASAP, that is just how we are wired. They will scroll past a paragraph as to not waste their free time reading something they don’t feel engaged in.
After cleaning up graphics and setting hard boundaries with the 5 W’s, I felt myself starting to get a little too “Canva-y” with design and wanted a more polished look for the utility company. We are professionals and our outward appearance across socials and our website.
I still wanted a little fun. We are all obsessed with our dogs and bringing community together. So I balanced personable but professional while tying everything back to our website redesign.
